Triumph Australia launched the new Rocket Roadster on 9th February 2010, incorporating the 'Triumph Rocket Roadster World Cup Challenge'.

Six Journalists from some of Australia's leading motorcycle magazines took part in a road ride from Melbourne to Heathcote Dragway in Regional Victoria. The bikes were put through their paces over and over again in an elimination 'Chicago Shootout' competition that resulted in a final race off between Jeff Ware of Rapid Motorcycles and diminutive Kellie Buckley of AMCN, the latter taking out the trophy with an impressive 12.14 sec' pass! Especially impressive when you consider that it was her first time on a Rocket, AND a Drag strip!!!

Assisted on the day by well known Drag racer 'Pommy Pete Allen' and son Maurice, the 'Rocket Roadster World Cup' was, "a fun way of launching the Roadster", commented Triumphs Marketing Manager Mal Jarrett. "As far as we are aware, we are the only ones in the World to have had a Rocket Roadster Drag challenge, so as far as we are concerned it was a World Cup event"!

Also on hand to meet the press was Victorian Christian Cassela who will be piloting a Daytona 675 in this years Supersport series, and Stunt Maestro Lukey Luke wowed the gathered throng with a display of his finely honed stunting skills on his Street Triple, then amazed everyone by jumping onto a new Roadster and pulling monster wheelies and burnouts. The Rocket Roadster is available from Triumph Dealers now...

About Triumph:
Triumph Motorcycles, the iconic British motorcycle marque, is solely owned by Bloor Holdings Ltd. First established in 1902 and now located in Hinckley, Leicestershire, Triumph has always set the pace for category-winning machines. From the iconic Bonneville to the award-winning Daytona 675, Triumph offers a blend of design, character, sex appeal and performance that combines to create truly distinctive motorcycles. The rebel choice of 1960s stars such as Steve McQueen, James Dean and Bob Dylan, today Triumph continues to attract a diverse range of screen heroes, music idols and sports stars such as Tom Cruise, Nicholas Cage, Joseph Fiennes and Hugh Laurie.

Triumph has started off the year strongly with top 10 finishes in several categories.

The recently released Thunderbird has flown into the 'Road Bikes' category in a very commendable 6th place overall and 4th place in the 'Cruiser' category. 'We were always confident that the Thunderbird was going to raise some feathers in the 'Cruiser category' stated Triumphs Marketing Manager Mal Jarrett, but to have taken out 6th spot overall in the total 'Road Bike' category is a great result".

The Sprint ST came in at 2nd place in the 'Sports Touring' category, another great result for the Sprint, and the Tiger an equal 4th in the 'Adventure Touring' category.

Triumph continued to absolutely dominate the 'Naked Bike' category, with the Street Triple in 3rd place, the Thruxton in 5th place, the Bonneville T100 in 8th and the Speed Triple in 10th.

Asked what these results could be attributed too, Jarrett commented "we have great bikes, accessories and clothing, backed by a professional dealer network". The message is clear, our customers are choosing a brand that they can trust for not only being an exciting and reliable mount, but one that will retain its resale value, and be around for many years to come".